Challenges

Dynamic Content Creation

McArthurGlen required a system to generate personalised content in multiple languages to cater to diverse customer segments across various locations.

Template Design and Implementation

The brand needed new, visually appealing email templates that could be easily adapted for different promotions and customer segments.

Loyalty Integration

McArthurGlen sought to incorporate loyalty voucher templates into their email campaigns, enhancing the value of their communications and encouraging customer retention.

Solutions

Salesforce Dynamic Content

We utilised Salesforce to create and manage dynamic content, ensuring that emails were personalized based on the recipient’s language and location. This approach allowed McArthurGlen to deliver more relevant and engaging messages to their diverse audience.

Custom Email Templates

Our team designed and implemented new email templates tailored to various promotions. These templates were flexible and visually consistent, ensuring brand coherence across all communications.

Loyalty Voucher Integration

We developed and integrated loyalty voucher templates into McArthurGlen’s standard email campaigns, adding an extra layer of personalization and incentive for customers to engage with the brand.

Results

Improved Customer Engagement

The dynamic, personalised content led to higher open and click-through rates, as customers received emails that were relevant to their preferences and locations.

Streamlined Campaign Management

The new templates and loyalty voucher integration simplified the process of creating and sending promotional emails, making it easier for McArthurGlen to execute campaigns quickly and efficiently.

Enhanced Customer Loyalty

The inclusion of loyalty vouchers in email campaigns provided customers with additional value, fostering greater brand loyalty and repeat engagement.